Air France

Mocal strategy

Festive Hotel in Singapore, Gen C

Festive Hotel in Singapore attracts Gen C guests thanks to his website :

We can find links to :

-       Facebook

-       Tweeter

-       Google+

-       Linked-in

-       Youtube

-       Instagram

-       RWScoop blog

-       Marine life park blog

Festive Hotel in Singapore uses the way in which generation C consumers are planning, booking, experiencing and talking about their travel in order to meet the 4 Gen C characteristics which are connexion, community, creation and curation.

For instance :

-       518 533 people like on the facebook page of the hostel,

-        free wifi for guests during their stay,

-       the hotel get a certificate of excellence from tripadvisor in 2013 and 2014 and other awards but tripadvisor is the best exemple to represent the community.

-       moments to share !! J

-       and more …

Influencial Marketing

My defininition:

Influencial Marketing brings techniques which talk about a brand or a product. This must have an impact on the target of the product or service.

Influencers use Internet tools to express their opinion. They are often very active on community spaces and also social networks. They could be taken into account in relation to the activities of virtual marketing but also press relations.

How do we know?

When the marketing used is a set of practices which exploits the recommendation potential of influencers (thanks to Facebook, Twitter, Instagram, Pinterest, Blogs, Google +, and much more) 

This is examples of inflencers practices: 

- Write a blog and post articles on it.

- Share information about a topic, a product, etc on social media

- Influencers must ask us, or permit us to guest post on their site.

- And more ;) 

Examples of brands which use this kind of marketing: 
Nutella
Coca Cola
(Using hashtag on twitter and other social media in order to make people customized their own Nutella pot or coca cola bottle)

Sources: 

www.definitions-webmarketing.com/

www.mercator-publicitor.fr/

The Moz Blog 

How Millennial Are You? Results

My score compares with other Americans who took the test in our national telephone survey. 

PewResearchCenter

Generation C

Generation C

1. Generation C is the new generation of connected consumers:
2. - Digital natives
3. - Less than 35 years old
4. - Very social
5. - Used to have always mobile devices with them
6. - Always connected
7. In 4 words it is: 
8. Connexion/ Community/ Creation/ Curation
9.