Influencial Marketing

My defininition:

Influencial Marketing brings techniques which talk about a brand or a product. This must have an impact on the target of the product or service.

Influencers use Internet tools to express their opinion. They are often very active on community spaces and also social networks. They could be taken into account in relation to the activities of virtual marketing but also press relations.

How do we know?

When the marketing used is a set of practices which exploits the recommendation potential of influencers (thanks to Facebook, Twitter, Instagram, Pinterest, Blogs, Google +, and much more) 

This is examples of inflencers practices: 

- Write a blog and post articles on it.

- Share information about a topic, a product, etc on social media

- Influencers must ask us, or permit us to guest post on their site.

- And more ;) 

Examples of brands which use this kind of marketing: 
Nutella
Coca Cola
(Using hashtag on twitter and other social media in order to make people customized their own Nutella pot or coca cola bottle)

Sources: 

www.definitions-webmarketing.com/

www.mercator-publicitor.fr/

The Moz Blog