mercredi 20 mai 2015
samedi 9 mai 2015
vendredi 9 janvier 2015
Webinar
Topic : Discover Alaska’s Remote Inside Passage
Source: http://travel-webinars.com/webinars/2015/1/6/nathab-06jan15/
Date: January 6th, 2015
presented by: Justin Gibson
from: Anchorage, Alaska
Website: www.nathab.com
contact: info@nathab.com or 800-543-8917
Summary: Southeast Alaska's Inside Passage holds legendary status as a must-see destination for nature travelers. Ice-capped mountains rising as high as 15,000 feet above the sea are the backdrop for a maze of fjords carved by glaciers. Marvel at rare close-up views of black and brown bears in their natural habitat as they fish for spawning salmon.Explore remote islands and tranquil coves that big cruise ships can't reach, for intimate encounters with whales, porpoises, sea lions and sea otters. Join Nat Hab Expedition Leader Justin Gibson as he discusses how our exclusive small-ship-based itinerary offers a chance to experience this marine wilderness in solitude, as few others do.
About this Webinar: The presentation is very well organized with an introduction first, and the experience in Alaska of the speaker. It's his favorite place to visit and live so he speaks about the topic with emotion. Secondly, a general description (dimension of Alaska, population), then he speaks about the national park & preserve (natural habitat, wonderful expedition and wilde adventure and also the complexity of biology, nature there).
There are 3 different trips:
- TRIP1 consists in: Alaska wildlife safari, 2 weeks, 3 national parks
- TRIP2: Kodiak to Katmai (bear trip)- TRIP3: Exploring Alaska’s costal wilderness
Good points:
He insists on the usual problems which you will not find on these trip (be sea sick for instance)
He shows lots of image (of the landscape, boats, rooms, etc) in correlation with the discours.
He insists on the flexibility of the trip: For instance it's possible to change the itinerary depending on your wants and needs,
beautiful and spacious luxury boat, only 22 guests,
He explains all things you can do almost only in Alaska about the experience with the wales, willd and it’s price less, rich in exploration.
A women begin and end the presentation.
What would I do differently to create a Webinar ?
I would have create a presentation more original, using a different platform (emaze, prezi, etc..) This one could have been much more captivant. I would have also put some lively content because it's extremely important for the quality of the webinar.
It has to be done in a more funny way (jokes, sense of humour in pictures, video..), because this one is interesting but a bit annoying.
It does not feel recent, actual. Finally, It has to speak about the priceof the prestation. It's more concret.
jeudi 8 janvier 2015
vendredi 19 décembre 2014
mardi 25 novembre 2014
Festive Hotel in Singapore, Gen C
Festive Hotel in
Singapore attracts Gen C guests thanks to his website :
We can find links to :
-
Facebook
-
Tweeter
-
Google+
-
Linked-in
-
Youtube
-
Instagram
-
RWScoop blog
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Marine life park blog
Festive Hotel in
Singapore uses the way in which generation C consumers are planning, booking,
experiencing and talking about their travel in order to meet the 4 Gen C characteristics
which are connexion, community, creation and curation.
For instance :
-
518 533 people like on the
facebook page of the hostel,
-
free wifi for guests during their stay,
-
the hotel get a certificate of
excellence from tripadvisor in 2013 and 2014 and other awards but tripadvisor
is the best exemple to represent the community.
-
moments to share !! J
-
and more …
vendredi 21 novembre 2014
Influencial Marketing
My defininition:
Influencial Marketing brings techniques which talk about a brand or a product. This must
have an impact on the target of the product or service.
Influencers use Internet tools to express their opinion. They are often
very active on community spaces and also social networks. They could be taken
into account in relation to the activities of virtual marketing but also press
relations.
How do we know?
When the marketing used is a set of practices which exploits the recommendation potential of influencers (thanks to Facebook, Twitter, Instagram, Pinterest, Blogs, Google +, and much more)
This is examples of inflencers practices:
- Write a blog and post articles on it.
- Share information about a topic, a product, etc on social media
- Influencers must ask us, or permit us to guest post on their site.
- And more ;)
Examples of brands which use this kind of marketing:
Nutella
Coca Cola
(Using hashtag on twitter and other social media in order to make people customized their own Nutella pot or coca cola bottle)
Sources:
www.definitions-webmarketing.com/
www.mercator-publicitor.fr/
The Moz Blog
vendredi 14 novembre 2014
How Millennial Are You? Results
My score compares with other Americans who took the test in our national telephone survey.
PewResearchCenter
PewResearchCenter
Generation C
- Generation C is the new generation of connected consumers:
- - Digital natives
- - Less than 35 years old
- - Very social
- - Used to have always mobile devices with them
- - Always connected
- In 4 words it is:
- Connexion/ Community/ Creation/ Curation
jeudi 5 décembre 2013
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